Rivalworld Website
The challenge was to design a user interface that reflects the excitement and vibrancy of the audience and the influencers hosted by Rivalworld. Rivalworld's identity places significant emphasis on the idea of finding a common ground for like-minded individuals or as they succinctly put it: "finding your tribe". Ensuring brand consistency across diverse digital assets and continuously updated content was a continuous process.
Role
UI Designer
Client
Twila True
Year
2019
Solution
I took on the challenge of redesigning the entire website, carefully considering every element from homepage to banner design. To ensure brand consistency over time, I collaborated with a talented photographer. The revamped homepage showcases a wide variety of new products, showcasing the talents that went into creating these offerings.
The homepage became the vibrant heart of Rivalworld—a showcase for the latest products and the illustrious brands bringing them to life. By design, it spotlights both the dynamic marketplace and the innovative talent that stirs it. We amplified our brand presence by incorporating press highlights and interactive social media elements, a keen focus on Instagram—the platform of choice for Rivalworld's marketing initiatives. This fusion of strategy and design created a dynamic hub boosting brand reputation while facilitating deeper customer connection.
Homepage
The page reflects the spirit of Rivalworld - youthful, exciting and emphasizing on the concept of finding your tribe.
About
This page acts as a catalog for products under each brand. Notable brands have additional content like text and videos forming unique brand narratives.
Brand Pages
It features detailed product imagery, descriptions, and reviews, as well as related products.
Product Pages
The homepage banner is designed to be dynamic, changing periodically to apprise customers of sales, collections, and new trends.
Banner Design
Results
The website design successfully resonates with the youthful and tribal concept of Rivalworld, curating a rich and interactive experience for the users.