Ali Moody

Portrait of Ali Moody, smiling

Ali Moody

I build accessible products and the design systems that help them scale.

Principal Product Designer at GrandPad.

Los Angeles & Orange County, CA

About

I'm a Principal Product Designer who builds accessible, human-centered products and the design systems that help them scale. At GrandPad, I lead design for a tablet built for adults in their 80s and 90s, along with a connected suite of consumer, enterprise, and internal tools across iOS, Android, and web.

My work serves an entire care circle: seniors, the families and healthcare teams who support them, and the support agents behind them all. Designing for the least tech-experienced person in that system has taught me that if something is clear to them, it's clear to everyone. On a small team, I work where design and product overlap. I help shape roadmap direction in company strategy discussions, own the design systems and operations that keep our work consistent across seven platforms, and mentor the designers I lead. My MBA grounds how I connect design choices to measurable outcomes.

Always happy to talk design systems, accessibility, and product.

Tools

Design & Prototyping

Figma

Framer

Adobe Creative Suite

Research & Delivery

Dovetail

Google Analytics

Jira

AI & Code

Claude

HTML & CSS

Lovable

Work History

GrandPad

/

Principal Product Designer

Jul 2025

-

Present

Serve as the senior design voice across GrandPad's consumer, enterprise, and internal products, shaping product and roadmap direction in company strategy.

Own the design standards and component libraries for 7 platforms, and lead and mentor the product design team.

Turned a six-month analysis of product bugs into new design standards and a bug-focused design review, opening a new working channel with engineering.

GrandPad

Principal Product Designer

Jul 2025

-

Present

Serve as the senior design voice across GrandPad's consumer, enterprise, and internal products, shaping product and roadmap direction in company strategy.

Own the design standards and component libraries for 7 platforms, and lead and mentor the product design team.

Turned a six-month analysis of product bugs into new design standards and a bug-focused design review, opening a new working channel with engineering.

GrandPad

/

Senior Product Designer

Dec 2021

-

Jul 2025

Led UI/UX design for the GrandPad tablet and connected tools, serving 100,000+ seniors and their families across iOS, Android, and web.

Designed the initial layout, MVP prototype, and error-recovery messaging for an AI companion for seniors, which has since logged 18,500+ sessions across 3,300+ users.

Built out the design system and guidelines that became the basis for GrandPad's multi-platform component libraries.

GrandPad

Senior Product Designer

Dec 2021

-

Jul 2025

Led UI/UX design for the GrandPad tablet and connected tools, serving 100,000+ seniors and their families across iOS, Android, and web.

Designed the initial layout, MVP prototype, and error-recovery messaging for an AI companion for seniors, which has since logged 18,500+ sessions across 3,300+ users.

Built out the design system and guidelines that became the basis for GrandPad's multi-platform component libraries.

GrandPad

/

Product Designer

Jun 2020

-

Dec 2021

Ran usability tests and user interviews with seniors, caregivers, and clients, and built user personas with the healthcare team.

Led a design accessibility audit across the GrandPad tablet's apps.

Turned support-call feedback into 30 new seasonal image sets for the tablet's memory and tile games, and users called in to thank the team.

GrandPad

Product Designer

Jun 2020

-

Dec 2021

Ran usability tests and user interviews with seniors, caregivers, and clients, and built user personas with the healthcare team.

Led a design accessibility audit across the GrandPad tablet's apps.

Turned support-call feedback into 30 new seasonal image sets for the tablet's memory and tile games, and users called in to thank the team.